Prioritize benefits over features. By combining screenshots, you can maximize the value that you and your app store page viewers get from them. Join 10,000 other mobile marketers and stay on top of your craft with ASO Food for Thought, This guide will cover everything you need to know about app screenshots, including why they're important, how to use them effectively in both platforms and how to optimize your screenshots to increase CVR. On the screenshot, the user sees the application screen with the frame of the device and text annotation. However, it does not mean, you must show the usage of your app step by step. Users can swipe right and left to view all eight photos included or click on a specific image to enlarge it. They also advise including a screenshot of your app running on an Android Wear device. To learn more, Why Your App Isn’t Ready for the New Google Play Design, using the same creatives on both platforms led to a. This makes it imperative that the Gallery assets they see while searching should be appealing enough to either convince them to install directly from search or entice them to click through to your Product Page. Create your app screenshots the for Apple App Store (iOS) and Google Play Store (Androids) with our screenshot generator. Most importantly: knowing our customers - I didn’t feel a video is the right tool to tell the story of the product and convince them to install the app. The first two images are the most important because they will be shown after loading the application page. 10 App Store Screenshots Best Practices That Boost Conversion Rates 1. This can only be verified through testing. Does it simplify or speed up unsavory tasks? Now we can begin, but first, we need to check all the preliminary phases before going into the actual testing: One of the reasons many tests fail is because companies don’t strategically decide which target audiences to test. In order for the app screenshots to be accepted, your files need to have a 72 dpi resolution without transparency and saved as either flattened JPEG or PNG. Do my screenshots encourage users to explore the rest of the page? Once your alternate screenshots are in place, you need to drive traffic to your app store page to gather data. You’ve spent a lot of time optimizing your app store page with keyword-optimized text that’s both compelling and easy to read. Finding the right order of your screenshots is crucial. App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. Based on our data, gathered from more than sampling user behavior from over 500M users, we can clearly see the screenshots that appear in the first impression (the above the fold area of your app store page) are the most important as 100% of users are exposed to them. In the Google Play Store, screenshots can be found beneath the large, green "Install" button and above the short description section. Screenshots are incredibly important to the success of your app. Screenshots should tell … Before joining Storemaven he spent ten years commanding tanks, working on Wall St., consulting high-growth companies, and exploring Black Rock City. But first, a few predictions on best practices for screenshot … Testing caption-text variations that emphasize different USPs will impact CVR. The overall design of the stores are still not the same (e.g., no autoplay feature on Google Play videos, image resolutions are different, etcetera), Developers often drive different traffic to each store (i.e., different sources, campaigns, and ad banners), Different apps are popular in each platform so competition varies. App Preview Videos became powerful tools for enhanced app discovery and conversion optimization. What are the valid reasons that people decide not to install your app? Why not just download a template from the web and put some of the best screens of your app in it and share it? Don’t Randomize! Using a tool to generate app screenshots is an awesome way to make your brand app … On the App Store, the Gallery occupies the most significant amount of real estate on the page, making it one of the most impactful creatives you can optimize. With the exception of Mint, these examples showcase apps that have only screenshots, and no preview video. Fast and easy access to the latest evidence based information on diagnosis and treatment for healthcare professionals. App Store Screenshots are very important marketing assets. Screenshot-Only Online Web Design Web Design Company Store Design Ux Design Advertising Services Marketing And Advertising App Marketing Web Design Quotes Creative Web Design. Redesigning HeyDoctor's App Store Screenshots. This strategy will allow you to easily pinpoint unique features. There are providers of tools to help you create app store screenshots. Let’s look at some screenshots redesign from 2016 to 2018. While you can upload up to five screenshots for an iOS app and up to eight for an Android app, only your first 2–3 screenshots will show in the gallery on page load. Decisive users, who make a decision solely based on content they see above the fold in the First Impression Frame. Summarize the product's strongest value proposition in these 2 screenshots. Read reviews, compare customer ratings, see screenshots, and learn more about RNAO Best Practice Guidelines. Show Off Your Brand. Use Large Captions. Is your UI/UX a key selling point? Identify your top category competitors and analyze the main messages and features they highlight in their Gallery. Additionally, the number of assets that are shown depends on your Gallery orientation. During this time, most Screenshots utilized simple designs and straightforward messaging that namely conveyed the app’s key features and overall functionality. Best Practices To Amazing App Screenshots. Another trend to consider for portrait Screenshots is a Panoramic Gallery in which a design spans two or more App Preview Screenshots. 78 of the top 100 apps have five screenshots, 13 apps have four screenshots, 6 apps have three screenshots and 3 only have two. Screenshots. Enjoy! What differentiates your app from competitors? Without quality imagery that draws users in and enticed them to download your solution or game, your ASO efforts will likely fall flat. We’ll get into more specifics about Gallery orientation later on, but you can also check out our Gallery Orientation guide to help you decide which Gallery orientation is best for your app. ... Best practices of app screenshot creation Tell a story. Explain the most important use story of the app in the first two screenshots. App developers use visual aids such as screenshots and preview videos to capture users’ attention. In order to start to test and optimize your app’s screenshots, first, you have to ask yourself all the important questions, some might be: And the more business-type questions, that can lead to interesting hypotheses (more on that to follow). Lookalike audience (in Facebook targeting, this refers to people who are similar to your existing customers), Changing the caption text font will improve app conversions, Slightly altering the character, such as adding a hat, will drive more installs, Subtle changes like color swapping or changing the device color will impact conversion. Best Practices for Screenshots. This is due to the fact that all visitors who scroll through your store listing are exposed to the Screenshots in your First Impression Gallery (all creative assets that can be seen without browsing through or interacting with the Gallery). For that reason, it’s crucial that the creatives they’re exposed to effectively convince them to install. Each of these screenshots has a design that connects well altogether and also builds in terms of the messaging the screenshots overall tell when moving from left-to-right. Are the first two screenshots encouraging users to further explore my app? But no matter which style you use, keep these things in mind: While your screenshots need to be visually appealing, they also need to convey information. Do you really need to work on crafting the perfect screenshots too? The beneficial aspect of testing platforms is that they track how your visitors behave on each variation in order to extract valuable insights. We'll show you 20 different screenshots, grouped by generally similar themes. The lack of diversity kept apps on the same monotonous playing field. TIP: In the Xcode simulator press ⌘+S to generate in-app screenshots. It can be browsed from quite a lot of different devices (iPhone, iPad & Apple … In general, visitors are much more likely to look at your Screenshots than engage with other assets, such as read the description, even if they’re visible above the fold. Once your screenshots have been taken and uploaded to the app stores, you need to test and optimize them for higher conversion rates. This isn’t a one-and-done test; you must continuously test and optimize your Screenshot order in order to achieve sustainable success. One of the best ways to differentiate yourself is to create a holistic and long-term ASO strategy that incorporates all of the assets that visitors see on your Product Page. In this way, you can truly set your app or game apart from competitors and positively impact the return on investment (ROI) of your mobile app marketing efforts. Creating an app store screenshot is a breeze with these customizable templates! This is what you should build your hypotheses around. There are a few main screenshot styles that you should be aware of: Many game makers choose to use both screenshot types to better promote their apps to potential users. You have to use images and videos that are taken directly within your app. Hypotheses are what drives the creative design and direction of every test, and without one, you risk losing relevant and valuable insights. Is your app a messenger app for teenagers? Option 2: Use screenshot apps such as Monosnap, Tinygrab to do this trick. App Store Screenshot. Check out this list of screenshots taken from live searches in the App Store with the iOS 11 beta, along with minimal commentary. There are providers of tools to help you create app store screenshots. Why would your target market want to download your solution? Highlight UI elements that represent text captions. You can feature up to 10 screenshots on your App Store and Mac App Store product pages. We recommend putting your most important features and value propositions in the first two Screenshots and then running additional tests to find the most optimal chronological order for the remaining Gallery assets. Keep your screenshot captions short. As we discussed in our post on the best practices for optimizing Icons,... 2. You’ve now joined over 3,500 ASO devotees who are enjoying the latest analysis, trends and news on a bi-weekly dosage. Highlight the main benefits (not features) An app with plenty of features is great, but the benefits … Screenshot Best Practices. conversion rate) on the user overall is a big best practice in iOS 11 ASO. Each of the Screenshot orientations comes with its own set of advantages and disadvantages. Understanding how they do this will show you where opportunity lies and how you can position yourself uniquely in the saturated mobile app marketplace. This meant that Decisive Visitors didn’t understand the app’s value immediately, so they dropped from the page. Screener. The maximum number of screenshots in Google Play is 8. Our test paradigm will look something like this: Storemaven’s app page optimization tool allows users to easily increase app store conversions via A/B tests. If in landscape orientation, only your first asset will appear, and if in portrait orientation, your first three assets will be visible. Designers are making it even easier for users by highlighting UI elements that the text caption is trying to explain. Fortunately, by following the tips, tricks, and best practices above, you’ll be able to optimize your screenshots for higher conversions. Screenshots must be taken directly in the app. People don’t want to spend time on your App Store page. Landscape-oriented Screenshots will convey the messages and convert better than portrait-oriented Screenshots. I know what you are thinking, why do I care about App Screenshots? Cookies! On one hand, visitors aren’t just looking at your Product Page. Here are three things to avoid when crafting screenshots with text: We’ve already discussed art style previously in this article, but another design consideration is whether to use portrait-oriented assets, landscape-oriented assets, or a mix of both. A framework to design and run app store screenshot tests 1. That means you are not allowed to use images or videos that show, for example, someone holding an iPhone. Best Practices Explain the most important use story of the app in the first two screenshots. Screenshots must not include Play Store rankings, price, or marketing details. How do they use their Gallery to attract attention and convince visitors to install? For Appstore or Playstore. Which characters converted the best? How to Design App Store Screenshots to Boost Downloads 1. Increase font size and cut down on the text. For technical and business documents, add a 1-pixel border around the screenshot so they stand out from the white background. What emotions are you trying to invoke within visitors? You must adhere to Apple’s device sizes, check out our. When your audience members visits your page in the App Store, they want to be sure they’re in... 3. Gameplay Screenshots that include action and combat convert better than less exciting alternatives. It's commonly considered best to upload images with similar dimensions to your regular screenshots, and include images featuring both square and round devices. Many of the Apps are not limited to screenshots only, and use video to stand out their app from the competitors. It’s clear that Screenshot testing should be a critical part of your ASO strategy, but you shouldn’t stop there. They can also click on the images to enlarge them. Screenshots can be looked at as smaller posters for an app that highlight various core features, mechanics, etc. Apple actually gives you 10 slots for screenshots. What are the key reasons for updating an app, what is the ideal cadence of updates, and what methods you should use to promote an update? As with Icon tests, weak Screenshot test hypotheses can lead to changes that are too subtle to make a significant impact on the performance of CVR of the app store page. In both the Apple App Store and Google Play Store, all of your app store visitors are exposed to your First Impression Frame (everything above the fold). In the following test, you can see how incorporating the message earlier in the Gallery, or even at the beginning of the funnel in paid UA campaigns, impacts conversion. For example, lack of credibility. I have created over a dozen sets of screenshots both here on Upwork and for private clients. Given the power that your Screenshots have in driving conversion rates (CVR), we’ve compiled our data and insights based on over five years of testing and analyses of over 500M app store sessions to help you optimize this asset effectively. If you use a 1-pixel border, make sure it’s applied to all screen grabs, otherwise it looks inconsistent. Do my latter screenshots entice users to purchase my app? The only way to answer these questions is to use an accurate testing tool like Storemaven. Here are the guidelines for the iOS App Store: In the iOS App Store, screenshots are located in the app preview section, located directly below the app name, icon, and subtitle information. Crafting amazing screenshots that grab user attention is just the first step. You only have one app store page. It could be an important feature to highlight, emotion to evoke, or character showcase! 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